Is Rick Santorum actually satirical performance art?

Maybe I've failed to understand him all this time:

Washington – At a campaign event at a bowling alley in Wisconsin today, GOP presidential hopeful Rick Santorum told a boy who reached for a pink bowling ball: “You’re not gonna use the pink ball. We're not gonna let you do that. Not on camera.” Santorum went on to say “Friends don’t let friends use pink balls.” The comments were tweeted by Reuters reporter Sam Youngman.